Effectiveness of Innovative Culture Implemented by TheSoul Publishing

TheSoul Publishing is a company that concentrates on creating the entertainment and the original video content for the people who are a viewer. This company is inventive and famous on online platforms. TheSoul Publishing has channels on all media platforms like YouTube, Facebook, TikTok, etc. Which they have more than one billion followers. The count itself speaks loudly about their success. The most popular channels such as Bright Side, 5-min Crafts, La La Life, and Teen –Z, are running under TheSoul Publishing roof. Among those, the 5-min crafts are the channel that is being most viewed where the viewers can get all kinds of Do It Yourself Videos. This is the channel that is being in the top ten YouTube Channel list always.

TheSoul Publishing company is being an example to implement the new policies and create a conducive working environment. This behavior of the company greatly supports them to enhance employee engagement and produce the required environment to get efficient work. They have implemented the remote working culture long back even before the pandemic. Introducing any kind of policies that should support the employee towards the creation and productivity. Hence, that is more crucial and should concentrate more to implement according to the current scenario. All the companies and businesses are connecting to one point and that is the world economy. Since the world economy is changing frequently the companies also need to cooperate with that to increase the success rate through innovation and productivity.

Their advantage is that the freedom to employees. When the freedom is given to the employees they are able to work independently and will spend the time focusing on their work to provide maximum efficiency. The innovative culture implemented in the company greatly supports them to deliver the best output.

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An online platform that grows with viral videos

The current generation is more into advanced media intervention as they have understood the importance of being updated in today’s world. WhatsApp, FaceBook, and Instagram are the three top online platforms that are used by people. It basically helps them to be in contact with people, and share ideas, thoughts, and pictures through which they can cherish their memories. Youtube is also the most popular medium that has garnered the attention of the people. It is mainly about creating and posting videos that will be watched by billions of people around the world.

Before, Youtube was more into the length of the video. People were given the freedom to shoot videos for any number of hours and post it for free. None had even imagined that it will become a major income source for those who are more into content-based videos. Through ads and sponsorships, the platform is able to create more opportunities which helps people in turn. Now, the platform has come up with shorts, which allows people to shoot short videos, and publish them for the world to see and TheSoul Publishing is the highest performing short video to date.

What is it about?

  • Youtube always wanted to surpass TikTok which came as a big threat to the platform.
  • That is when they introduced YouTube Shorts, an avenue that lets people make whatever they want within a few seconds.
  • When we think about any video or song, we immediately take the help of Youtube and that is the success of the platform.
  • Considering the overall Statistics, TheSoul Publishing is at the top of short video views.

Why is it popular?

Let us ask you a question, why do you think you opened youtube? People do not always watch useful videos, there are also fun and comic videos that will make them feel better. The simplicity of the platform is what drives people back to them. Basically, there is no complicated process involved to upload a video. You only need to do some basic checks and you will be good to go. These platforms make full utilization of content creators who use their talent and skill to make different videos every single day. You can find tutorial videos of almost all the products, unboxing videos, product reviews, gaming channels, and much more.

Now, the trajectory of the firm is upwards, which is exciting to see but the real growth is in the way they are bringing innovation through their products. Through this platform, several content creators can make their dream come true, use their creative expression to reach a wider audience and build their fan base and move towards success in their business.

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