With increase in the social media trends, digital marketing has become the top priority for a lot of businesses. Emails, social content and messages offer safe and efficient methods to connect with the targeted audience & encourage sales. However, even in the digital world today, ability to target your potential customers personally is very valuable to generate higher leads, increasing sales as well as improving your brand awareness. Thus, Smart Circle face-to-face sales and marketing methods are considered highly innovative and effective in a long run.
Using face to face marketing and sales for:
- Establishing contact with your targeted customer
- Strengthening customer bond
- High-value & complex products
The face to face marketing and sales might not be very cost-effective for the low value sales. But, you might have to sell it directly to your customer through the distance selling: for instance, over internet and using telesales.
How Can You Use FTF Marketing for Digital Commerce?
You may be thinking how you may translate in-person marketing and sales to commerce. Though it is not very difficult, you will need to make certain attempts to find right opportunities to stay ahead of your audience.
Consider researching the local events and meetings where the target market will be in attendance. These can be the conventions, trade shows, meet ups, conferences, or anything related to the industry. Suppose you are successful with the local in-person marketing, you have to consider traveling. Most of the entrepreneurs take part and speak at the events all across the world.
Innovative technology is not at all a bad thing—the sales professionals must continue embracing different ways that they may interact with the customers and prospects. However, still it is very important that you recognize when it is the right time to keep aside your phone calls & video chats.